Real Time Web?? Now its Real Time - Ads

Hi All,

There is a lot of buzz around for lot of products and services which are creating a cloud of hype in the technology field. Search engines are trying hard to get the real time information on your webpage as soon as possible.

Google and Bing made the deal with real time information source Twitter and on the basis of it, Twitter posted a good amount of profit in 2009. Now this search engines are not satisfied. They want to make revenue also. But ads are the old things.

Now they are trying to get money for the "Real Time advertisements"

This is done by several algorithms and sources. They are taking the trending topics from the internet and showing it to the clients.

Basis of this, they will display advertisements.

Eg: Trending topics - Michael Jackson, Brittany Murphy, Santa Claus, Christmas, etc.

Now the advertisements will be generated based on the trending topics like get the Santa gift for Christmas. Go for shopping at amazon.com

One Riot has already started to implement this thing. You can check it out from the image below.

Also Google is trying to implement this idea in much better format. They are trying to implement better model of this advertisement by using local trends and location based service.

My ideas regarding implementation - If Google implements real time advertisements. 

• Twitter real time results
• Google Trends
• Social Circle Results
• Location Based Results
• News Agency based results
• Personalized web history results
  

Now if the user logs in google account, all the above things will be analyzed by google and will be used to create proper results which are oriented to user to get more clicks.

For more information regarding this topic, you are free to mail me.

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Hardik Upadhyay

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New Blog URL - TechBiz Research

Hi All,

At last, I took a serious decision to promote my blog and my knowledge of technology and business behind it.

There was lot of confusion and thought which went in this process. At last, I considered the seriousness to promote my knowledge for technology and using it, I will try to create some research papers and articles which will be useful to the users to gain insight about the new trends and innovation.

Hopefully my articles will keep you updated with telecom trends, mobility solutions and technological advancements.

Share Knowledge, You will gain much more....

TechBiz Research

Hardik Upadhyay

Telecom Market Overview - Part 2

Hi Folks,

After a long time I am updating my blog. I would like to continue with my previous article in the changing mobile market scenario.

In recent days, I found one very interesting thing. The concept of "Pay-Per-Use".

Pay Per Use Strategy:

The ‘Pay-per-use’ model represents a paradigm shift in the overall telecom experience. It allows the consumer to pay only for the seconds utilized, heralding another revolution in the mobile telecommunications industry, not only in India but all over the world. This business model will help user to pay money only for the amount which the customer has actually used.

Previously, they were following the concept of 'Pay-for-all' but there was no profit related to it. The customer was using this because there was no competition. But now the scenario has changed. New companies are coming to market with very innovative strategy.

Rise of TATA-DOCOMO:

Tata-Docomo is a joint GSM service provided by TATA teleservices of India and NTT Docomo of Japan. They started a GSM service in India. But what is so special about this? The answer is the innovative model "Pay-Per-Use".

The pricing model is very innovative. They charged only 1paise/sec. Wow!! Isnt it interesting? Ofcourse it is. The proof is clearly visible from the next line.

Tata Docomo, the GSM-based mobile services of Tata Teleservices, on Aug 7 2009 said it has crossed the 5 lakh-subscriber mark in Tamil Nadu within a month of launching its services in the region.

"We are focussing strongly on network superiority, coverage and service offerings... Tata Docomo will soon unveil a portfolio of value-added services that will reinvent mobile telephony in India, with products and services like free voicemail, timed SMS service, free missed call alerts and call-me tunes" - Tata Docomo Strategy

Problem with this NEW model:

The following are the problems which I thought which will give jitters to TSP.

• Cheap mobile cost and cheap pricing strategy. Will it reduce overall ARPU?
• Is the pricing model beneficial for the TSP?
• Complicated billing engine?
• Real time pulse calculation and phone usage?
• What is in it for the TSP?
• What is the Return On Investment (ROI)?

The answer to these questions are bit complicated and not much clear. As per the recent press release, the company said that they are in loss currently. And the balance sheet is supposed to be in red for this financial year. The company might come out of this losses by the end of 2010.

But the main benefit was due to the joint venture. TATA teleservices has lot of infrastructure which is not a problem for them. Same goes with NTT Docomo. They have designed the most complicated billing engine. So it wont be a problem for them too.

It will reduce the ARPU in the initial stage as people will talk less and they are likely to get more benefit. But as the time pass, people will be increase in the call usage.

Ntt-Docomo uses iMode technology and possess state of art technology especially in the billing side. They will make most of the use for it and get more profit.

So try to give thought about this technology and business model. If you have any comments do contact me.

Copyright © Hardik Upadhyay

You can follow me on TWITTER

JSK

Tech Companies "GROWING IN TOUGH TIMES"

Technical companies have already laid the foundation in this part of time. They have proved themselves as the horse of the long race. I am not saying because I am a technocrat but it is been said by their quarter results.

Lot of people expected it to be a simple outcome of sales. But the true story was totally different. It was the mashup of lot of things. It was expected by the market analyst that they will perform well but this much?? One would wonder that in this era of recession, if they are able to outperform many of the companies, then what will be the future?

I would like to discuss about few companies which I think that they need a round of applause.

1. Apple

"Apple"

Wow!! what a term. Have you ever tried to do an image search by the term apple in google? If not, try it. You will find out that how much this company has taken over the software industry. They have changed the meaning of the term apple. They are the leaders in innovation and technology. They know what they are doing and what they should do in the coming years to survive this tough time. I am saying all this good things about apple not because they have come up with most innovative product like iPhone and iPod but its the total company which comes out to be a winner. Take any product of apple starting form Mac desktop, Mac OS, iPhone, iPod and last but not the least, software like iTunes and Safari. Every product can be termed as the masterpiece. It has excelled the expectation of all the people. So they are surely winners in this tough time.

Their quarter results also says the same thing. Apple, the closest thing the tech industry has to a luxury brand, said earnings for the three months that ended June 27 jumped 15 percent to $1.23 billion, or $1.35 per share. Apple's profit was $1.07 billion, or $1.19 per share, in the same period last year. Apple sold more than 5.2 million iPhones in the quarter, more than seven times what it sold in the 2008 quarter, thanks in part to a newly released version of the device. I guess this all things tells the total story.

2. Google

Google has taken the world by storm. They have been in the news almost daily. Everyone will be reading about google coming up with some mashup of web technologies like "WAVE" or suddenly they will announce that they will be releasing the operating system for netbook named "Google Chrome OS". Also suddenly at one fine day, they will move many of their applications out of beta or they will announce about new android SDK and phones.

Google has designed a beautifully crafted business strategy to take over their competitors. I guess you know who....

But still, they are riding high on this scenario and getting the most out of it. Their google labs is working 24x7 as they are coming up with lot of products. If you see the small things in google search, you will be amazed to think how it would have been done. Google is indeed one company which will be there for a long time.

Google Inc. made more money than ever in the second quarter, even though its revenue growth slowed like never before. Its second-quarter profit rose 19 percent to $1.48 billion, or $4.66 per share - the highest net income for any three-month period since Google went public in five years ago. Google ended June with 19,786 employees, 378 fewer than at the end of March.

3. Tech pillars of India - TCS, Infosys & Wipro

The software industry has flourished in India exponentially. India was supposed to be an agricultural country but now the whole scenario has changed. More and more focus is given on the software industry which has shown tremendous growth in recent times. They are showing the profit of around 11 % to 20%.

All these companies have shown that they have tremendous potential for getting success and they are trying hard to come out of this tough times. They have made it clear that recession will not affect Indian software industry very easily. They know how this business runs and they are taking it very seriously.

I guess in the near future their strategy will change but it will all be good for India.

So this was all about the technological companies which will be making the future bright for us.

For more information, you can follow me on twitter : http://twitter.com/hardikupadhyay Or can read my blog: http://hardikupadhyay.blogspot.com/

Also you can mail me at : hardik2447@gmail.com

JSK

How To make GOOGLE crawl your website easily :)

How to reach the top position in search engine results? How can I get my name in the top position of Google or Bing results?

All these questions are answered in this particular blog. I will give you a faint idea from which I got this information.

The purpose of the SEO (Search Engine optimization). The SERP (Search Engine Result Page) should be your ultimate goal. All engines select pages depending on the keywords they contain, but the criteria of position in the SERP differ.

Google updates the SERP (Search Engine Results Page) as per the new algorithm. The changing trend of the technology makes them redesign the whole system so that the web crawlers (spiders) are more effective.

Principles of positioning common to search engines
What matters above all is the content.
1. The first page (index page) should contain some text. It will be easy for the google spider to crawl your website and index it. Our pages, and especially the home page, must have text, with four or five paragraphs at least. If the home page text contains the relevant text which user will give a query, it will be appearing on the top of google results.
2. The content of your site must be unique. It should be framed in such a way that the user is able to read it and should return to your website again and again. Google detects similar texts and penalizes duplicate content.
3. Unique name and topic should be given to your website. Your site must have a specific topic. This helps engines to find the answer to a query. I know this is bit tough but you can give a try. You will be able to write at least a specific topic. It will be helpful for you and for the people who are searching for the content.
4. You need to change the article regularly. Lord Krishna says "Change is life. Life will become useless if you are not able to change it". A frequently changing content with new articles, causes more frequent visits from robots and a premium for the position.


The keywords found in the text determine the choice of the page in response to a query.
1. Try to think of all the keywords that are relevant to the subject of the article. They must appear in the text. If the text contain the keyword again and again, it will help more efficient. But make sure that your article should not become boring and redundant. Keep that in mind that the golden rule of making your site to the top is the inbound links, and it will be only possible if there are more page views for your website. This will be helpful only when the content is relevant.

2. Search engines do not yet recognize synonyms, metaphors. Think to all the synonyms to keywords you are positioning, and use them in the text. This means that if you are trying to say something about "ANGER", you can write similar words like "acrimony, animosity, annoyance, antagonism, enmity, fury, gall, hatred, impatience, irritation, rage, temper, violence ". It has multiple benefits, it will not create the website or blog boring and at the same time it will not lose the meaning or theme of the article.
3. They also must appear in the (Title) tag and in the titles and subtitles headline 1, headline2, etc. It is not as simple as I am saying but you can manage and design pages as per your requirement and can use it to fit some keywords in it.
4. However keywords should always be integrated into phrases readable by Net surfers, this should never be lists, even in the title and meta description (you can omit the meta keywords). I know I am doing the mistake of writing the keywords in different points ,but its good for you. At last the main rule is "Get more readers so you will get more inbound links."
5. Keywords must also be placed in filenames. These must be summaries of the articles. It plays very important role in traditional English also. So the same thing applies for everyone.

Apart from the selection and integration of keywords, some additional details may improve your position:
1. Loading speed of the page. Try to design the page before. It will show how much time its taking to load the page. Try to avoid more usage of different coding languages like Javascript, ajax technology, flash, etc. It will make the page more complex and so the google bots will not able to crawl your website. Robots when indexing are allowed a limited time for each page, that is one of the billions they visit each day.
2. The words placed at the beginning of the article have more weight for the same reason.
3. The emphasis. Besides the titles, bold tags give more importance to words and robots use that.
4. They can index images with an alt attribute in the img tag.
5. Check regularly external links. Broken links penalize a site.

Backlinks are of course an essential factor of positioning.
1. Insert only relevant links in your articles. The links that you put on other pages and other sites are taken into account to score the page.
2. Try to get backlinks, but only relevant links. Avoid therefore directories that are not manually edited by the webmaster. Only a few deserve registration, and never when they require a backlink.
3. The weight of a link in a page is the PageRank of the page divided by the number of links. The ideal is to have a unique link on its site from a page on another site.
4. Never rename a file. You lose the backlinks and the traffic they bring, and you will return to a PageRank of 0!

I guess this all things are enough to help you a bit in making your webiste result come to the top. It will also help you to get more advertisements. It wil be helpful to you in one or the other way.

And I am sure there is not harm in giving a try.

Web 2.0 Basics

WEB 2.0 !!!!!!

The term which was a millionth word to enter the english dictionary. But I wonder what makes it more important. Is it the usability of the word or the internet usage or it is the main tool to gain the access of the wisdom of crowds. I say that it is the other one. But who cares actually. At least not the people who are actually using these kind of technology.

According to the gartner research, more than 63% of people who are using web 2.0 technologies or websites actually does not know the theme behind it. In fact it says that they are not at all aware of the term web 2.0. They are just using as it gives them benefits!!! Keep them in touch with their friends and relatives. Help them to find new friends. So the bottom line of this is that the people does not care about the technology, but they care about the usability.

So you can boil down this technology in this sense. For people, its the usability and for the developers its the mere term which will connect the people and give them power to use the technology.

Now comes the real part. What is this WEB 2.0 ?? Am I a part of it? What benefits I am getting from using it??

All these questions lead to only one solution. Web 2.0 is now integral part of internet. Any user who is using internet will be using this by some means.

If you are using any news websites like BBC, CNN, etc have you ever noticed the change? The page contains gadgets for every news. The gadgets can be moved and can be added or deleted. All this is not static html. But its dynamic enough to identify your needs and you can adjust it accordingly.

Isn't it a kind of new thing. I used to imagine in the past that what will be the next thing of website design? I got the answer. We have flash, ajax, python, rails, etc. All things comprise the technology part of the web design. I would also like to include the architecture of the next generation web2.0 technologies.

The web 2.0 is basically a concep which was developed by people which will create a new kind of dynamics of website. It uses following things:

• Wisdom of crowds


• Customer Usability


• Interactive features


• Information from various sources


• Expert opinion


• More information in one page

All this things will be creating the kind of conceptual cloud around the technology which is related to internet.

I guess this will comprise of the term WEB 2.0

If you have any doubt regarding this technological concept, you are free to mail me or follow me on twitter.

JSK