Google - Back in Action to Save Internet

Google was born with internet, thrived with internet and has grown to this mammoth size with the help of internet.

Internet has become bread and butter for Google to gain more revenue. In an interview by Eric Schmidt on Emerging technologies at Morgan Stanley Technology Conference, he focused more on the rise of few things which might shape the future.

He started with the Moore's Law description and said that this law was useful to design the future and will help us to find the right path.
As a member of board of directors in Apple and CEO of Google, he had enough experience to make some right moves.

But this all boils down to one thing. What will Google do next?

Now obviously, we dont have much answers for the question. But what I do have is a rough idea about the direction of Google.

As I said, Google wants to focus on Internet as it is getting around 60% of its revenue from online search ads. Now this brings to only way, that more browsing people do, more money google gets from ads.

More faster the internet more work can be done in less time. More and more ads will be clicked and navigated. This will help google in a big way to ask some hefty money from its advertisers.

So Google launched a campaign to host its own DNS Servers which will help user to navigate the internet world. This obviously will be much faster than the existing DNS servers.

But the thing is most of the people believe that Google will try to cut out the possibilities of open navigation and will try to play some dirty game.

Anyway, I am leaving politics aside. Next thing they did is to lie down fiber optics at user's doorstep which provided them around 1Gbps connection.

After all this they are planning to start up a new thing in internet which will be like a layer on their existing DNS protocols.

They launched SPDY, a transmission protocol which will help the web page to load faster and reduce the amount of data transfered.

To believe and use this protocol, one should trust Google DNS engines which will route your request to the desired domain without any hiccups.

But if this SPDY protocol is implemented, it will do wonders to google as well as the customer

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Hardik Upadhyay
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Happy New Year!!!

Dear Friends,

A Very Happy New Year to all. 2010 is over and now we all are looking forward for loads of things in "MMXI". Past year I was not much active on my blogs and technology things. I was not taking things more seriously which I should have taken. May be the new year will bring lot of new things in me and I will make sure that I carry out all the new year resolutions upto the mark.

So now, lets start the new year with my favorite word which is on everyone's mind..... "APPLE"  - Yeah.. how can I start the first blog of my new year without this word. This has changed he whole new aspect of how a product should be and how to sustain a business. How to capture the mind of mass public without compromising on the quality. This is indeed a great achievement of apple.

At the same time my second favorite company "GOOGLE" is not far behind. It was a great year for them too. With the success of android, they are far more satisfied with their work and still will be trying harder to compete Apple's iPhone and RIM's Blackberrys.

The next year will bring lot of changes in the perspective of the enterprise and their decisions and investment in the IT market to sustain their business. Large corporates are trying harder to make their system better by investing chunk of their revenue in the technology without expecting short term returns. Handling large data and making use of the data, analyze it and monetize it is the target of these new companies in 2011.

So friends, lets share the good knowledge - Analyzed concepts among us and make sure that we all have a great business ahead this year.

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Hardik Upadhyay
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3 Mistakes of Google's Life - Part 2

Hello Friends,

Hope that you liked the previous part of the Google's Mistake. Now let me take you to the last product which was a disappointment for Google.

3. Google Buzz:

Google Buzz was launched in Feb 2010. It was not a great launch but still it created a lot of buzz around when it was launched (Obviously, it was a google's product. So it has to be) But still, I feel that there is some amount of error which Google committed while launching the product in the market. Few reasons which I feel are as follows:

• Wrong Product Launch At Wrong Time:

I had faith in Google as it is known to launch the product range at correct time. If they want to do some more research, then they will put the product in "Beta" and just let the users test it through Google Labs. But this was not in the case of Google Buzz. They were in hurry to launch the new product and they were under immense pressure from the higher management to launch an assault against Facebook and Twitter. 

This made it clear that they will be facing lot of issues when they launch the product initially. This was a biggest drawback for Buzz.

• Privacy.....:

Google totally forgot one term while launching Google Buzz. PRIVACY....

You wont believe, it just picked up people from your mailing list and automatically followed them or made them follow you. So your privacy is totally F***ed up. They did not even gave a thought about it. Only thing was there in their mind is to make it compete with Facebook just within weeks of launch of product.

Due to this hasty decision, Google faced lawsuit. This was also a kind of setback for Google.

Sorry... Facebook was not created in one day!!!!!

• Gmail?? Wrong Place Boss!!!!:

Buzz was still into making. Google was wondering that the product is ready (Just a thought even though it was not. This usually happens when you develop a software) so what shall we do now? Which is the best way to launch? 

They were thinking of a best platform for this highly innovative product. So the second best product of Google was selected and used to launch their product (GMAIL). 

So one fine day, when everyone woke up, they found a new application next to their inbox and showing people whom they mailed and were in their group... WTF!!!  You should have asked me at least. Anyway, the public reviews were taken into consideration and few changes were done. But I guess the damage was done. No turning back for them.

• Google Profile - Prime Requirement: 

Lot of people will disagree with me if I say that creation of google profile was not a bad option. But believe me friends, there were a significant amount of people who hated to create google profile.

In fact, its very true, why should I create a profile to use some product which is linked to my mail. It already has my details. 

Google is known to connect different application by single id but still it was not able to fetch details from orkut, google chat, you tube or any other sites. May be they would have some other thought in mind. But sorry, I was not able to digest their requirement. So I guess, it was one of the mistake of Google Buzz business model.

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I hope you all like the review. Sorry, if I have been some what harsh on Google, but do not forget that Google has given this world lot of things which will not be easy for any other companies to recreate. And every business needs risks. Some give returns and some does not. But we should move on!!!!!

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 Hardik Upadhyay

© Techbiz Research

Twitter - @HardikUpadhyay

Facebook - Hardik Upadhyay

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3 Mistakes of Google's Life - Part 1

Hi Friends,

Google is one of the most innovative company I have ever seen. They start new services and generate new products which are unique and best in the market. 

The best part of Google is - They are never afraid to venture in new areas and they always redefine the word "Innovation". Google implement new business model in the unique way which is totally aligned to the customer requirements.

Best part of Google:

• They think from end user perspective.
• Google thinks about 5 years in advance. ( I am saying this because google recently got patent for location based advertisement. The application for the patent was filed in 2005. This shows that they think every service from future perspective.)

But one thing I should admit that they have come across a lot of failed business models and they are trying hard to come over it. The only thing that stops Google in achieving this is their failed business models in few of their products.

Two Products which I would like to discuss today in this blog.

       1. Google Phone - Nexus One

Google hyped about the phone in spring 2007. It took around one and a half year for Google to create a phone. Google launched nexus one on Jan 04 2010. It was a great time to launch smart phone. Smartphone market was booming and at the same time, android was also on the peak. But there was some problem in the business model which google approached to market their phone.

• Online Selling Only : Google took this approach to sell their phone online without using any kind of store. This was the major setback from the customer's perspective. There was a lukewarm response in the booking process. The reason is customer are much comfortable with computers and ipods, but when it comes to mobile, they want to touch and feel it before purchasing it.
• Lack of Marketing : This was another shot in the arm of Google. Google missed to advertise their phone. This was accepted but along with that, they missed the various channels of marketing. There was no viral marketing of the product before the launch which was a major setback.
• Initial Reviews: Google kept mum on the initial bad reviews of the phone. Instead of taking actions on improvements, they were just waiting for the user to accept without their assurance. This created more rave reviews and they slumped more in gathering market share.
• Technical Support and Customer Service: Google missed this thing by a great margin. They followed the website and online support in case of phone. F.A.Q support will not help in case of phone selling, Google should have understood it. But they did not know that phone selling needs good customer care support and other technical services. I guess Google should rethink their service and support approach if they want to improve.

There are lot of other reasons also, but if Google would have focused on these things, they would not have faced the shame.

I can only wish one thing. Google should learn from its past mistakes and should not repeat the thing when they launch Google Tablet or Google Chrome OS.

        2. Google Wave:

One more classic product from Google. It was one of the most hyped product from Google and it was creating lot of waves in the year 2009. It was the most awaited product from Google in 2009. People kept their fingers crossed for the launch of the product. But when the product launched, it was the disappointment.

People started wondering what is the product all about. It was no way related to their use and it was not able to meet their expectations.

Reasons for the failure of Google Wave:

• More Futuristic Thinking: When you are targeting a product to the whole world, you should think of billion people who lacks advanced computer knowledge like the people from Google Labs. :) Google thought of things which are far from normal Internet user's understanding. 
• Privacy Policy Analysis: The worst part of Google Wave was privacy policy. The wave created is always public and anyone can join anybody in the personal wave. Google should have learnt from the issues which were burning around facebook and twitter.
• Lack of Applications: Wave had very very limited amount of applications which restricted the user to try and analyze the wave as a product.
• Creating a requirement for the customer: Any product, it you want to market, there should be a way to market. To achieve this, there should be a need from the customer for that kind of product. Google did not analyzed the market and assumed things and launched the product. This was the setback for them.

Google is known to learn from its past mistakes but I guess they repeated the same thing in another product which was in pipeline.

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Thats all for this part friends, few of the other products which added feather to Google will be included in the next part.

Till then, Keep reading my blog.

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Hardik Upadhyay

© Techbiz Research

Twitter - @HardikUpadhyay

Facebook - Hardik Upadhyay

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Twisted Tale of Adobe, Google and Apple

This is the most thought provoking article which I am writing in my blog. Thing is I am very much confused by the move of these companies and the blame game they are playing with each other.

Before going into the description, let me point out few things which were making lot of noise in the tech industry

• Launch of iPad - No support for Flash.
• Apple calling Adobe "Lazy" for not developing good flash version.
• Adobe blaming apple for not supporting them.
• Google Reaching out support for HTML 5 in chrome and Chrome OS.
• Google announcing the integration and support of flash in Android phones.
• Problems and loopholes in the current flash version.
• Emergence of "HTML5" as the future of web browsing
• Adobe Tech Expert saying that HTML5 will take web browsing to "dark ages of web"
• Adobe announcing the launch of Adobe AIR for mobile version and its sleek UI which is captivation in MWC.
• Emergence of Silverlight as a sole competitor to flash.
• Microsoft announcing support of Flash in their new Windows Mobile 7.

Now all this things will make you wonder, what the heck is happening??

Thing is very clear. The tech giants Google, Microsoft and Apple are doing what ever they can do to target the smartphone market. Now this market consists of a flash which owns around 90% of share. Most of the web sites and web videos run on flash files which make the OS to make sure that it supports Flash.

Confused Apple??

Apple is confused now after the initial launch of iPad as it got lot of criticism from public as it did not supported Flash. Now after the current moves, they are very much eager to find some alternative which will make sure that the customers do not get a wrong notion about their future product line. Also they are wondering whether they can enhance the support of HTML5 before something goes wrong.

Apple, whatever you do, you have to do it very fast.

Smart Google??

Google is playing smart in this issue of Flash support. By announcing the support of Flash in their android phone, they have directly targeted iPad and Apple market. Also they are indirectly telling Apple to stop developing new features for html5.

Side by side, they are starting to develop the robust html5 support for their upcoming web based Chrome OS. They will enhance support for html5 rather than getting into line of fire by rejecting Flash support.

Scrape Goat Adobe???

Adobe is from my perspective the loser in all the happenings going on in this scenario. Why because I have a list of reasons to tell

• Firstly, adobe has already captured the market and has occupied the market share with flash based websites and videos. They just have to make sure that they retains that market rather than losing it. So there is not much scope of improvement
  
• Flash is the most important threat and its the prime target by the hackers in web site.
  
• The growth of competitors like Silverlight and Html 5 has created lot of problems for flash.

Now its adobe which has to take some smart decisions to make sure that this will be resolved and they will make sure that the dependency of flash continues in the future or else they will be in trouble. 

Dumb Microsoft??  

Sorry to say this Mr Ballmer, but you are going to make a mistake. I might not be the right person. But imagine you are trying to save a sinking ship by assaulting your own product. Now you have to choose which is the soft target you are choosing to make sure that other will be a winner. You have made your decision. Your target is Silverlight and your hero is Windows Mobile 7. Now to save windows mobile and to gain control over your (Sinking) smartphone market,  you had to take this decision. I can understand but why to kill poor Silverlight. Hopefully, someday, you will understand that you might have made a mistake by promoting Flash rather than Silverlight.  

 

So lets see what is going to happen more in the future. Its only time which will say what will happen.

Keep reading my blog and do follow me on twitter.

=======================

Hardik Upadhyay

Real Time Web?? Now its Real Time - Ads

Hi All,

There is a lot of buzz around for lot of products and services which are creating a cloud of hype in the technology field. Search engines are trying hard to get the real time information on your webpage as soon as possible.

Google and Bing made the deal with real time information source Twitter and on the basis of it, Twitter posted a good amount of profit in 2009. Now this search engines are not satisfied. They want to make revenue also. But ads are the old things.

Now they are trying to get money for the "Real Time advertisements"

This is done by several algorithms and sources. They are taking the trending topics from the internet and showing it to the clients.

Basis of this, they will display advertisements.

Eg: Trending topics - Michael Jackson, Brittany Murphy, Santa Claus, Christmas, etc.

Now the advertisements will be generated based on the trending topics like get the Santa gift for Christmas. Go for shopping at amazon.com

One Riot has already started to implement this thing. You can check it out from the image below.

Also Google is trying to implement this idea in much better format. They are trying to implement better model of this advertisement by using local trends and location based service.

My ideas regarding implementation - If Google implements real time advertisements. 

• Twitter real time results
• Google Trends
• Social Circle Results
• Location Based Results
• News Agency based results
• Personalized web history results
  

Now if the user logs in google account, all the above things will be analyzed by google and will be used to create proper results which are oriented to user to get more clicks.

For more information regarding this topic, you are free to mail me.

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Hardik Upadhyay

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Chrom'OS'omes - Total Insight

There is a lot of buzz now a days especially last week when Google launched its so much awaited operating system "Google Chrome OS".

I read a lot of stuff about it and found out lot of information. I will not share the features of OS but I will tell you the real expert reviews and my analysis based on it.

First of all I would like to ask you one question.

Are you ready for Cloud Computing?

This is a very simple question to a segment of people who are technology freak and knows much about in and out of techno scenario. They will answer that they will see to it. But if you ask the general public which consists of lot of group of people who use computer for fun will readily agree to it. Some people who quantify the data as privacy thing will surely disagree to the whole concept of google OS.

How I will justify success?

If you ask me to justify success of the OS I will give you the simple example of Gen Y segment market.

Take this group and if we focus on their internet habits, we will find out following things.

• People want a cheap computer for their "Internet Usage".
• They want a super fast computer system. (Chrome OS get booted up in 7 Seconds).
• They want to share docs online, listen music online, watch movies online, play games online.
• Facebook, Twitter, LinkedIn are their integral parts and their daily routine.
• They want to call friends with the help of Cheap VoIP calling like Skype and Google Voice.

So if you consider just 5 points which I mentioned and then compare the features of Google Chrome OS why would I not go for a cheap rugged and user friendly Google Chrome OS rather than bulky and sluggish Windows or Mac.

Google - Focusing in the Future:

If you see the future we can find out following things:

• Super Fast Internet - Around 10 Mbps around the world.
  
• With the advent of 3G and 4G in mobile, the speed of mobile broadband is also likely to increase.
• Location should not be a constraint
• Data availability - Anytime - Anywhere.

All this things boil down to only one thing. It is targeting the segment of market which is totally fresh and untapped.

For more updates keep reading my blog.

Will you "PAY" for Free Content

Hi Folks,

Now-a-days, internet is the prime necessity for most of the users. Every user wants the content to be online so that it can be easily accessible but what about the solution to this system. The patterns which get formed by these complicated things will make the system worse.

I will give you an example.
Mr. A says that he plans to put his content, which covers the known world and some others as well, behind a firewall so that people will have to pay for it. He thinks the future of web content will be pay-as-you-go.

But is he thinking right? Will customer pay for the content provided by him by paying when at the same time, it is provided free of cost by the other provider.

Today’s New York Times has a nice puff piece today about the Financial Times, which also charges people for access to its content on the internet. So on the one hand, there seems to be a groundswell moving to make charging for content the hipster move on the web. On the other hand, the only really hot spots in the cloud are free.


Would anybody pay for YouTube?
If it cost 5-cents per tweet, would there be so many tweeters?
How about Facebook or Orkut? Will you make so many friends or so many scrap if it will be paid service?
Would millions of lonely, homebound losers be encapsulating their lives in their entire digital splendor if they had to whip out a credit card to do so?
Or Google?
Would we thoughtlessly search a billion times a year if at the end of every month we were awarded a bill that tabulated the cost of every click?

Hmmm... I guess we never gave a thought to it. But now lots of these companies are trying to find the solution and to increase their revenue.

My opinion is that media has always been driven by advertising that users can choose to entertain or ignore. Even newspapers — which would seem to break that mold by charging a pittance for their content — have been subsidized by their advertising for centuries.

The moment I hit a site that asks me for money, I simply navigate to calmer waters. How about you?

The big media outlets are all abuzz with the financial plans of online entities to move to a new business model based on subscriptions. Would you pay for the stuff you do online? I mean the clean stuff?

Copyright © Hardik Upadhyay

You can follow me on TWITTER

JSK

Tech Companies "GROWING IN TOUGH TIMES"

Technical companies have already laid the foundation in this part of time. They have proved themselves as the horse of the long race. I am not saying because I am a technocrat but it is been said by their quarter results.

Lot of people expected it to be a simple outcome of sales. But the true story was totally different. It was the mashup of lot of things. It was expected by the market analyst that they will perform well but this much?? One would wonder that in this era of recession, if they are able to outperform many of the companies, then what will be the future?

I would like to discuss about few companies which I think that they need a round of applause.

1. Apple

"Apple"

Wow!! what a term. Have you ever tried to do an image search by the term apple in google? If not, try it. You will find out that how much this company has taken over the software industry. They have changed the meaning of the term apple. They are the leaders in innovation and technology. They know what they are doing and what they should do in the coming years to survive this tough time. I am saying all this good things about apple not because they have come up with most innovative product like iPhone and iPod but its the total company which comes out to be a winner. Take any product of apple starting form Mac desktop, Mac OS, iPhone, iPod and last but not the least, software like iTunes and Safari. Every product can be termed as the masterpiece. It has excelled the expectation of all the people. So they are surely winners in this tough time.

Their quarter results also says the same thing. Apple, the closest thing the tech industry has to a luxury brand, said earnings for the three months that ended June 27 jumped 15 percent to $1.23 billion, or $1.35 per share. Apple's profit was $1.07 billion, or $1.19 per share, in the same period last year. Apple sold more than 5.2 million iPhones in the quarter, more than seven times what it sold in the 2008 quarter, thanks in part to a newly released version of the device. I guess this all things tells the total story.

2. Google

Google has taken the world by storm. They have been in the news almost daily. Everyone will be reading about google coming up with some mashup of web technologies like "WAVE" or suddenly they will announce that they will be releasing the operating system for netbook named "Google Chrome OS". Also suddenly at one fine day, they will move many of their applications out of beta or they will announce about new android SDK and phones.

Google has designed a beautifully crafted business strategy to take over their competitors. I guess you know who....

But still, they are riding high on this scenario and getting the most out of it. Their google labs is working 24x7 as they are coming up with lot of products. If you see the small things in google search, you will be amazed to think how it would have been done. Google is indeed one company which will be there for a long time.

Google Inc. made more money than ever in the second quarter, even though its revenue growth slowed like never before. Its second-quarter profit rose 19 percent to $1.48 billion, or $4.66 per share - the highest net income for any three-month period since Google went public in five years ago. Google ended June with 19,786 employees, 378 fewer than at the end of March.

3. Tech pillars of India - TCS, Infosys & Wipro

The software industry has flourished in India exponentially. India was supposed to be an agricultural country but now the whole scenario has changed. More and more focus is given on the software industry which has shown tremendous growth in recent times. They are showing the profit of around 11 % to 20%.

All these companies have shown that they have tremendous potential for getting success and they are trying hard to come out of this tough times. They have made it clear that recession will not affect Indian software industry very easily. They know how this business runs and they are taking it very seriously.

I guess in the near future their strategy will change but it will all be good for India.

So this was all about the technological companies which will be making the future bright for us.

For more information, you can follow me on twitter : http://twitter.com/hardikupadhyay Or can read my blog: http://hardikupadhyay.blogspot.com/

Also you can mail me at : hardik2447@gmail.com

JSK

How To make GOOGLE crawl your website easily :)

How to reach the top position in search engine results? How can I get my name in the top position of Google or Bing results?

All these questions are answered in this particular blog. I will give you a faint idea from which I got this information.

The purpose of the SEO (Search Engine optimization). The SERP (Search Engine Result Page) should be your ultimate goal. All engines select pages depending on the keywords they contain, but the criteria of position in the SERP differ.

Google updates the SERP (Search Engine Results Page) as per the new algorithm. The changing trend of the technology makes them redesign the whole system so that the web crawlers (spiders) are more effective.

Principles of positioning common to search engines
What matters above all is the content.
1. The first page (index page) should contain some text. It will be easy for the google spider to crawl your website and index it. Our pages, and especially the home page, must have text, with four or five paragraphs at least. If the home page text contains the relevant text which user will give a query, it will be appearing on the top of google results.
2. The content of your site must be unique. It should be framed in such a way that the user is able to read it and should return to your website again and again. Google detects similar texts and penalizes duplicate content.
3. Unique name and topic should be given to your website. Your site must have a specific topic. This helps engines to find the answer to a query. I know this is bit tough but you can give a try. You will be able to write at least a specific topic. It will be helpful for you and for the people who are searching for the content.
4. You need to change the article regularly. Lord Krishna says "Change is life. Life will become useless if you are not able to change it". A frequently changing content with new articles, causes more frequent visits from robots and a premium for the position.


The keywords found in the text determine the choice of the page in response to a query.
1. Try to think of all the keywords that are relevant to the subject of the article. They must appear in the text. If the text contain the keyword again and again, it will help more efficient. But make sure that your article should not become boring and redundant. Keep that in mind that the golden rule of making your site to the top is the inbound links, and it will be only possible if there are more page views for your website. This will be helpful only when the content is relevant.

2. Search engines do not yet recognize synonyms, metaphors. Think to all the synonyms to keywords you are positioning, and use them in the text. This means that if you are trying to say something about "ANGER", you can write similar words like "acrimony, animosity, annoyance, antagonism, enmity, fury, gall, hatred, impatience, irritation, rage, temper, violence ". It has multiple benefits, it will not create the website or blog boring and at the same time it will not lose the meaning or theme of the article.
3. They also must appear in the (Title) tag and in the titles and subtitles headline 1, headline2, etc. It is not as simple as I am saying but you can manage and design pages as per your requirement and can use it to fit some keywords in it.
4. However keywords should always be integrated into phrases readable by Net surfers, this should never be lists, even in the title and meta description (you can omit the meta keywords). I know I am doing the mistake of writing the keywords in different points ,but its good for you. At last the main rule is "Get more readers so you will get more inbound links."
5. Keywords must also be placed in filenames. These must be summaries of the articles. It plays very important role in traditional English also. So the same thing applies for everyone.

Apart from the selection and integration of keywords, some additional details may improve your position:
1. Loading speed of the page. Try to design the page before. It will show how much time its taking to load the page. Try to avoid more usage of different coding languages like Javascript, ajax technology, flash, etc. It will make the page more complex and so the google bots will not able to crawl your website. Robots when indexing are allowed a limited time for each page, that is one of the billions they visit each day.
2. The words placed at the beginning of the article have more weight for the same reason.
3. The emphasis. Besides the titles, bold tags give more importance to words and robots use that.
4. They can index images with an alt attribute in the img tag.
5. Check regularly external links. Broken links penalize a site.

Backlinks are of course an essential factor of positioning.
1. Insert only relevant links in your articles. The links that you put on other pages and other sites are taken into account to score the page.
2. Try to get backlinks, but only relevant links. Avoid therefore directories that are not manually edited by the webmaster. Only a few deserve registration, and never when they require a backlink.
3. The weight of a link in a page is the PageRank of the page divided by the number of links. The ideal is to have a unique link on its site from a page on another site.
4. Never rename a file. You lose the backlinks and the traffic they bring, and you will return to a PageRank of 0!

I guess this all things are enough to help you a bit in making your webiste result come to the top. It will also help you to get more advertisements. It wil be helpful to you in one or the other way.

And I am sure there is not harm in giving a try.