Twisted Tale of Adobe, Google and Apple

This is the most thought provoking article which I am writing in my blog. Thing is I am very much confused by the move of these companies and the blame game they are playing with each other.

Before going into the description, let me point out few things which were making lot of noise in the tech industry

• Launch of iPad - No support for Flash.
• Apple calling Adobe "Lazy" for not developing good flash version.
• Adobe blaming apple for not supporting them.
• Google Reaching out support for HTML 5 in chrome and Chrome OS.
• Google announcing the integration and support of flash in Android phones.
• Problems and loopholes in the current flash version.
• Emergence of "HTML5" as the future of web browsing
• Adobe Tech Expert saying that HTML5 will take web browsing to "dark ages of web"
• Adobe announcing the launch of Adobe AIR for mobile version and its sleek UI which is captivation in MWC.
• Emergence of Silverlight as a sole competitor to flash.
• Microsoft announcing support of Flash in their new Windows Mobile 7.

Now all this things will make you wonder, what the heck is happening??

Thing is very clear. The tech giants Google, Microsoft and Apple are doing what ever they can do to target the smartphone market. Now this market consists of a flash which owns around 90% of share. Most of the web sites and web videos run on flash files which make the OS to make sure that it supports Flash.

Confused Apple??

Apple is confused now after the initial launch of iPad as it got lot of criticism from public as it did not supported Flash. Now after the current moves, they are very much eager to find some alternative which will make sure that the customers do not get a wrong notion about their future product line. Also they are wondering whether they can enhance the support of HTML5 before something goes wrong.

Apple, whatever you do, you have to do it very fast.

Smart Google??

Google is playing smart in this issue of Flash support. By announcing the support of Flash in their android phone, they have directly targeted iPad and Apple market. Also they are indirectly telling Apple to stop developing new features for html5.

Side by side, they are starting to develop the robust html5 support for their upcoming web based Chrome OS. They will enhance support for html5 rather than getting into line of fire by rejecting Flash support.

Scrape Goat Adobe???

Adobe is from my perspective the loser in all the happenings going on in this scenario. Why because I have a list of reasons to tell

• Firstly, adobe has already captured the market and has occupied the market share with flash based websites and videos. They just have to make sure that they retains that market rather than losing it. So there is not much scope of improvement
  
• Flash is the most important threat and its the prime target by the hackers in web site.
  
• The growth of competitors like Silverlight and Html 5 has created lot of problems for flash.

Now its adobe which has to take some smart decisions to make sure that this will be resolved and they will make sure that the dependency of flash continues in the future or else they will be in trouble. 

Dumb Microsoft??  

Sorry to say this Mr Ballmer, but you are going to make a mistake. I might not be the right person. But imagine you are trying to save a sinking ship by assaulting your own product. Now you have to choose which is the soft target you are choosing to make sure that other will be a winner. You have made your decision. Your target is Silverlight and your hero is Windows Mobile 7. Now to save windows mobile and to gain control over your (Sinking) smartphone market,  you had to take this decision. I can understand but why to kill poor Silverlight. Hopefully, someday, you will understand that you might have made a mistake by promoting Flash rather than Silverlight.  

 

So lets see what is going to happen more in the future. Its only time which will say what will happen.

Keep reading my blog and do follow me on twitter.

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Hardik Upadhyay

iPad Revolutionary Device of 2010

Finally,

iPad is launched by Steve Jobs. As soon as the iPad launched, Apple shares had a spike in their price. Its all due to the amazing device named iPad.

It will surely change life of lot of people working in the Tech industry. Not because this device will help them to make their lives easier but it will make their life tougher. Confused? These people are the employees of Microsoft, Amazon and Barnes and Noble. They are the people who will be sitting now in their board rooms discussing about the new pricing strategy to tackle this Apple iPad storm.

Before going into more details let me give you few specs for iPad:

• 9.7" Multitouch device.
• Wifi , 3G, Bluetooth, acclerometer, Compass.
• Fully functional with iTunes and new ebook application iBook.
• iWork with new user interface. So user can make presentations and can connect to the projector directly
• 1Ghz Apple A4 processor with 16 Gb flash memory.
• And the best part - Comes for only $499. With 3G it will come for $630.

Now you may be wondering that this is not a revolutionary device after all. Everyone expected such kind of device a year ago and nothing new is there in this device as well.

Why Should I go for it?

Let me show you the sales of kindle during holiday season. It has sold around 500000 kindle in 2009.

Now this data shows that the sales of kindle is increasing around 30% every month. So there is a need of a good ebook reader in the market.

Barnes and Noble came out with Nook but unfortunately it went out of supply in the peak holiday season and missed the opportunity to make some good profit.

Problems with these Ebook Readers:

• Kindle Dx is 9.7" and Kindle is 6.5". The price of 9.7" Black and White kindle with no internet access, no touch support, no songs to play, no game to play, no apps available, no contacts, no presentations to create and project it comes very cheap at $484.

Now if you  think that this device is cool enough to purchase, then..... Then I guess you are a real fool.

Apple is giving much advanced device at the same price. Now if you want 3G, you need to pay only $130 extra which I guess is affordable.

Apple has analyzed the market and have launched the product. It is all in one device. A mini computer which looks trendy and satisfies almost all my basic needs.

iPad is a device which satisfies all the things which come to my mind like:

• Internet on WiFi - WiFi hot spots are the key factor
  
• Internet on 3G - Internet on the move
• Email checking at ease
• Video watching. Movies and You tube on the same device
• Gaming on iPad. I love gaming and it gives me a new gaming device
• iWork. Using which I can create presentations and can create excel on the go.
• iBooks which keeps my ebooks properly and I can purchase it directly from the store. The store supports many publishers.

Now these are lot of benefits for a simple device.

Do have a thought on this and I am sure that Apple has an aggressive pricing strategy for this revolutionary device. Lets hope that they make much profit out of it.

For more information, do follow me on twitter - http://twitter.com/hardikupadhyay

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Hardik Upadhyay