August 25, 2009

Research In Motion - Gearing Up

Hello Guys,

I was reading today and came up about lot of buzz happening around the world’s fastest growing company named Research In Motion which we usually know as RIM.

RIM has often played a nice strategy by changing the habit of the way they do business. They are considered as the front runner in mobile market with around 19% of smartphone market share in their kitty. The following charts tell the story.

Gartner 2009.

Others include Palm and similar devices of Japan and China. Palm is in 10th place in the smartphone market and sold 205,000 Palm Pre units in Q2.

Also RIM is on cloud no. 9 by Fortune Magazine Rating. According to Fortune, RIM is the fastest growing company of 2009.
Now RIM is again competing with iPhone by acquiring Torch Mobile. Yes it is true news today. BlackBerry maker Research In Motion (RIM) has acquired Canada-based WebKit browser developer Torch Mobile, known primarily for its Iris mobile browser. According to Torch Mobile, "Our team of developers will join RIM's global organization and will now be focussed on utilizing our WebKit-based mobile browser expertise to contribute to the ongoing enhancement of the BlackBerry platform.
Now blackberry will be in direct competition with Opera browser and iPhone Safari. This is a warning bell for all the mobile browser players. RIM has lot of money to invest now and they have taken calculated risk by this acquisition. So we just have to wait and see what the result is.

Also in another move, Research in Motion (Rim) would probably describe every BlackBerry as flash, but now the firm's phones look set to become even more so: rumours are circulating that full Adobe Flash support is on its way to the range.

It remains to be seen whether Rim will roll out support across its entire range or just to its leading models, such as the Bold - reviewed here.They are rumored to have support for both adobe flash and microsoft's silverlight. Now that's what I call a diplomatic move. They are avoiding all the things which will create things worse for them in the future.

Copyright © Hardik Upadhyay

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