Google - Back in Action to Save Internet

Google was born with internet, thrived with internet and has grown to this mammoth size with the help of internet.

Internet has become bread and butter for Google to gain more revenue. In an interview by Eric Schmidt on Emerging technologies at Morgan Stanley Technology Conference, he focused more on the rise of few things which might shape the future.

He started with the Moore's Law description and said that this law was useful to design the future and will help us to find the right path.
As a member of board of directors in Apple and CEO of Google, he had enough experience to make some right moves.

But this all boils down to one thing. What will Google do next?

Now obviously, we dont have much answers for the question. But what I do have is a rough idea about the direction of Google.

As I said, Google wants to focus on Internet as it is getting around 60% of its revenue from online search ads. Now this brings to only way, that more browsing people do, more money google gets from ads.

More faster the internet more work can be done in less time. More and more ads will be clicked and navigated. This will help google in a big way to ask some hefty money from its advertisers.

So Google launched a campaign to host its own DNS Servers which will help user to navigate the internet world. This obviously will be much faster than the existing DNS servers.

But the thing is most of the people believe that Google will try to cut out the possibilities of open navigation and will try to play some dirty game.

Anyway, I am leaving politics aside. Next thing they did is to lie down fiber optics at user's doorstep which provided them around 1Gbps connection.

After all this they are planning to start up a new thing in internet which will be like a layer on their existing DNS protocols.

They launched SPDY, a transmission protocol which will help the web page to load faster and reduce the amount of data transfered.

To believe and use this protocol, one should trust Google DNS engines which will route your request to the desired domain without any hiccups.

But if this SPDY protocol is implemented, it will do wonders to google as well as the customer

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Hardik Upadhyay
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Microsoft - Voice Based Communication Approach

I am not the big fan of Microsoft but there are things about Microsoft which brings lot of things from the business perspective and has ability to cash the series of product line launched by them.

They have set of products like Microsoft Office, Microsoft Operating System which is dominating till date despite of the futile attempts from Google to take over the office market from Microsoft.

The perspective of Microsoft is on the next generation users.

This includes

• Youth from age 15 to 25 – Teenagers and adolescents who are tech savvy and want everything available at ease
• Working class people – 25 to 35 years of age – this group has tendency to  follow the trend set by the youth and then adjusting it according to their needs. This mostly caters to the dependency of them on gadgets and technology

Now Microsoft has identified this thing and are coming up with the series of product using which they can survive for the next decade.

They have ruled the market from a longer time and they are identifying threat from Google and Apple. 

The only way to defend them is to come up with something out of the box.

So they have started propagating through their best selling product for youth XBOX. This magic box has created wonders for Microsoft and thy are trying to use it further and make it smarter in a way where a user can control things based on the Xbox Kinect.

Microsoft is going to use the voice based commands which will be fed to the Kinect and which will eventually flow to the Xbox system.

Microsoft can do wonders based on this if they put it and propagate it in the best way. Example they can make the system a hub for unified communication and can control lot of things based on this. 

They can also incorporate this technology on their upcoming windows 7 smart phone which will act as one more medium to connect from human to the device.

All this boils down to the way Microsoft use this technology in their existing product line.

Let us see what Microsoft has in mind to rule the market for the next decade.

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Hardik Upadhyay

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