February 9, 2011

Broadband Game Changing Strategy : BB over PL

Hi Friends,

As the technology improves, we get to see lot of new things around us. Things those are hard to imagine. Things those are unbelievable. We have seen lot of revolutionary products in 21st century and will be seeing more in coming years.

One of the things which caught my attention is the new IEEE standard for broadband connectivity. I think that it will solve lot of our problems and will create new ventures for the business and technology.

IEEE Standard for Broadband over Power line

IEEE standard - 1901-2010 – [IEEE Standard for Broadband over Power Line Networks] has finally helped us to reach those frontiers where we always imagined but never captured.

They have launched a totally new communication model. This is going to be a business opportunity for most of the power grid companies in India and all over the world. India has for long time tried to rope in rural market for better broadband connectivity but has failed most of the times. There were number of reasons for it

Reasons for Broadband connectivity to fail in Rural India
  • Lack of awareness of internet among the rural market
  • More usage of mobile compared to PC
  • Lack of basic amenities like electricity are missing
  • Low purchasing power
  • Dearth of quality education and information

Due to this there is reduction of broadband market penetration rate in India. Current broadband penetration rate in India is only around 2% in early 2010. This might be shocking in compared to the 8.6% growth rate of India. But this is reality. Now to face this kind of issues, IEEE has come up with the new communication model to reach mass market with ease.

Features of New IEEE Standard

By the help of this new standard, the companies can adopt this model more easily as it has lot of advantages which easily distinguish it from the existing Ethernet standard.

At present, broadband connection has a speed of 100 MBPS, but broadband over standard AC power lines promises 200 MBPS and an easy-to-use connection within 30 minutes. This is more than enough from the rural market’s perspective.

Apart from this, the interference between the radio waves and the electricity field will be reduced to a larger extent.

Opportunities for Big Companies

In the transportation sector, for example, the standard’s data rates and range make it possible to deliver A/V entertainment to the seats of airplanes, trains and other mass transit vehicles.

Electric vehicles can download a new entertainment playlist to the A/V system while the car is charging overnight. In the home segment, PLC will complement wireless LANs by providing a link through walls and other RF impediments as well as over distances beyond the normal range of wireless networks.

It will also complement wireless networks in travel and hospitality industry where in, hotels and other multistory buildings carry multimedia data over the longer distances and allow wireless to complete the communication link over the last few meters by the help of this standard.

 IEEE 1901 will also benefit utilities, service providers, and consumer electronics companies – anyone with a stake in smart grid technologies – as well as smart-meter providers and home appliance manufacturers.

No comments:

Post a Comment